They say a picture’s worth a thousand words. And since my prof requires we post a 500-word response to our weekly readings, I’ve carefully cropped in half this photo of a flash mob that gathered last week in San Francisco, organized anonymously online and via text messages:

Update: In case my prof doesn’t buy my above mathematical proof justifying my completion of this week’s assignment, here is a more traditional rendition of 500 words:
The nearly defunct San Francisco Chronicle reports that city officials are considering cracking down on “flash mobs” – large groups of people who arrange to meet at a certain time and place to carry out some sort of coordinated action—often an absurd or just plain fun activity, like a giant pillow fight.
For three years running, throngs have gathered on Valentines Day to whack friends and total strangers with pillows—in what appears from these photos and videos to be a rollicking alternative to another candlelit dinner in Potrero Hill. But this event also creates loads of trouble for the city and its residents—including thousands of dollars in cleanup costs for the city and damages to local business owners who suffer floods due to the feather buildup.
Yet the authorities are uncertain about how to crack down on these events. This isn’t a case of just a few bad apples who can be fined and held accountable. There are no head honchos that they can arrest to put an end to the shenanigans. The pillow fight and other disruptive flash mobs, such as a recent shaving cream fight in a posh shopping district, are the result of anonymous, decentralized planning that takes place on the web and via text messaging. The SF authorities are head to head with what Charlyne Li and Josh Bernoff call a groundswell.
Li and Bernoff define a groundswell, in their book of that title, as “A social trend in which people use technologies to get the things they need for each other, rather than from traditional institutions like corporations” (p. 9). In the case of flash mobs, people are achieving group recreation by organizing it themselves. Other institutions provide group recreation—such as sports leagues or jazz classes—but in this case, people are bypassing the Y and Park and Rec to create their own fun with others beyond their immediate circle of friends. And for the flash mobs that carry out actions such as a giant silent dance off in which everyone starts dancing to their iPod at the same time, it is unlikely that traditional recreation institutions like the Y could scratch the itch of flash mobbers who seek somewhat spontaneous, absurdist, anti-authority displays of fun, often in public space.
The city has some proposed solutions for dealing with the flash-mobbers, but they aren’t tailored for working with non-hierarchical groups lacking representative leaders:
“Kern said officials want the organizers of such events to follow standard procedure: apply for a permit, pay a use fee (at least $1,750 for the plaza) and supply security, portable toilets and cleanup crews.
But he acknowledged that such conformance would be contrary to the flash mob’s decidedly decentralized, anti-bureaucratic principles. Kern said Rec and Park does not even know how to contact the pillow fight’s anonymous organizers.”
In trying to come up with solutions, if the flash mobbers cannot apply for a permit for their public activity beforehand and have some leaders take responsibility for the actions of the group, it seems like the alternative for the police is to round up the violators en masse as they make a mess and disrupt the peace. It doesn’t seem to be a good solution to me (I’d love to participate in the massive pillow fight), but if there are no responsible authorities and there are other residents who are suffering personal damage due to some of the activities, it seems like collective responsibility is the way to go.
Collective action and collective responsibility. If you’re going to make a mess with a giant pillow fight, make sure you have a serious plan to clean it up afterwards. I’ll be there.